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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

China’s inbound tourism reshapes OTA competition: Insights from Trip.com’s Q2 earnings

09/05/2025|11:33:36 AM|

China is Trip.com’s home turf.

Japan's inbound tourism booms, but China charts its own course

06/25/2025|2:30:02 PM|

Japan needs dispersion; China needs expression.

Can American influencers spark a boom in China's inbound tourism?

04/09/2025|11:05:47 PM|

China becomes a viral goldmine for foreign influencers.

Trip.com chairman James Liang: China’s inbound tourism poised for a breakthrough

12/23/2024|7:55:55 PM|

The market holds a potential growth of over one trillion yuan (around USD 137 billion).

China to regain top spot in Australia's inbound tourism by February

12/16/2024|6:46:37 PM|

Direct flights between China and Australia will fully recover to 2019 levels by January 2025.

China sees sustained recovery in inbound tourism

09/11/2024|6:18:32 PM|

The total number of entries and exits by residents of Hong Kong, Macao, Taiwan and foreign nationals has recovered to 92% of the same period in 2019.

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