Search results for “Ad spending”
Huge consumption capacity still to be unlocked: Ctrip chairman
03/06/2019|2:20:22 PM|
Ctrip believes its strong foundation and the rise in the urbanization rate offer the company an opportunity to strengthen its presence in the Chinese market.
OYO China CFO: We’ll have clear models for hotel operation and profitability
03/04/2019|8:57:29 AM|
"We know that speed, manpower efficiency and scalability are equally important. What’s not going to happen this year is that we will only manage to keep 5,000 of the 10,000 hotels we signed in 2018."
Ctrip issues 2018 Chinese Cross-border Travel Consumption Report
11/23/2018|1:36:36 PM|
Chinese tourists’ spending in the United States, Australia, Canada and Japan still ranked top, and the spending level continued to increase rapidly.
6 pillars behind lm group’s dynamic packages’ stellar performance
01/18/2019|6:30:12 PM|
lm group believes that its prowess is growing owing to its robust inventory, business processes, algorithms and enhanced perception among travellers around dynamic packages.
Ctrip unfazed by macro uncertainty, rather primed for further growth
11/12/2018|3:54:18 PM|
Asserting that Ctrip historically has outpaced China's GDP growth by a factor of four, the senior management believes the future remains bright, bolstered by robust position in the domestic market and ability to capitalize on opportunities presented by globalization.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
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