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Understanding intricacies associated with digital ad market in China

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

05/27/2016|9:08:23 PM|ChinaTravelNews

Air France KLM banks on its entrenched sales strategy in China

Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.

05/25/2016|11:14:05 AM|ChinaTravelNews

HNA Group mulls new aviation foothold in Europe

China’s fourth largest aviation conglomerate, is taking an expansion trajectory in Europe that is seen as much more ground-breaking than the strategy of leveraging airline alliance partnerships for intercontinental growth

05/25/2016|7:26:18 PM|ChinaTravelNews

Hotel alliances: make or break for mid-regional hotels chains?

Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.

05/19/2016|9:38:11 AM|ChinaTravelNews

Travel industry veterans discuss the competition landscape after industry consolidation

This year’s China Hotel and Marketing Conference hosted by ChinaTravelNews announced its grand opening yesterday in Shanghai.

05/19/2016|3:06:53 PM|ChinaTravelNews

IHG launches new franchise model in China

InterContinental Hotels announced the launch of a new franchise model for its Holiday Inn Express brand in China with roll out of the first Holiday Inn Express franchise plus hotel In Shanghai

05/11/2016|10:26:44 PM|InterContinental

HNA plans brand-new aviation-tourism integrated entity

HNA Group plans to set up a new independent entity integrating aviation, tourism and finance. The existing HNA Aviation and HNA Tourism will stay intact

05/06/2016|10:49:53 PM|ChinaTravelNews

Spring Airlines embraces travel agents for global expansion

China's largest LCC has committed to making its fares available to international travel agents as it embarks on a new phase of expansion

04/27/2016|7:46:38 AM|Traveldailymedia
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