The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.