Search results for “market segmentation”
China’s alternative accommodation industry in 2021: ADR falls below $48
01/28/2022|5:53:53 PM|
Over 75% of short-term rental properties saw revenue below RMB 1 million.
Meituan CEO: Demand for travel was stronger in Q2 versus Q1
09/03/2021|10:06:57 AM|
Q2 started by facilitating recovery in the travel sector in China before travel restrictions came back to disrupt the same. Nevertheless a company of Meituan’s stature proved that they can sustain their growth trajectory in their hotel business.
Meituan underlines potential for sustainable growth in hotel bookings
11/30/2021|2:08:09 PM|
The company stated that it not only continues to leverage its competitive advantage in lower-tier markets, but it is also improving its offering in the high-star hotel category.
Huazhu’s CEO extends support to franchisees
11/27/2021|11:00:55 AM|
The Chinese hotel company acknowledges that the going hasn’t been easy for its franchisees in certain areas and Huazhu has decided to revitalize the “weakened confidence” via certain financial relief.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Tongcheng-Elong continues to swell its paying user base
11/26/2021|12:45:31 PM|
The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
Didi shares sink on report of delisting; Shanghai cuts tourism on resurgent Covid | Daily Brief
11/26/2021|11:08:35 PM|
Hong Kong detects new Covid variant in people with travel history to South Africa; Eight out of 10 Chinese tourists will only visit Covid-zero places overseas.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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