Search results for “content strategy”
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Travel photography platform Yimeiyipai.com secures tens of millions of yuan
12/03/2019|1:45:23 PM|
Yimeiyipai.com has expanded its service to 200 global travel destinations and serviced 200,000 travelers with 1,300-plus active photographers.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Travelsky and Qantas opened the door to strategic cooperation in the NDC era
11/08/2019|11:22:38 AM|
Travelsky agents on the NDC-enabled Qantas Distribution Platform will obtain the content and corresponding preferential policies Qantas’ NDCs issued to private channels.
GIATA, Shiji’s IcePortal expand partnership to deliver a hotel content solution
10/29/2019|2:54:24 PM|
The strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages.
Hotel data operator Htrip secures RMB 100 million in A+ round funding
11/21/2019|6:01:24 PM|
As of October 2019, Htrip has formed strategic cooperation with 34 out of the top 100 domestic hotel groups.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
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