Search results for “UGC”
DidaTravel looks beyond Asia, eyes UAE and UK
05/26/2021|4:31:33 PM|
The Shenzhen, China-based company is strengthening its sourcing teams in various markets at this stage to add both independent and chain hotel companies in its portfolio.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Study tours provider Sanmaoyou closes million-dollar financing round
10/27/2020|3:15:14 PM|
Sanmaoyou aims to be a unicorn in the cultural tourism content sector in three years.
Travel culture content provider SanMaoYou secures tens of millions of yuan
11/27/2019|10:00:44 AM|
SanMaoYou reported revenues in excess of 10 million so far this year, compared to 6 million in 2018. The company broke even in early 2018 and has become profitable since.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Ctrip launches travel & lifestyle content platform Hydrogen Balloon
04/20/2018|8:44:05 AM|
The platform can be a realizable asset once it has accumulated a sufficient amount of content.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Outdoor tech metacommunity FunPilot raises millions of yuan in angel round
11/24/2017|5:00:28 PM|
Outdoor tech metacommunity FunPilot has raised millions of yuan in an angel round of financing, after receiving RMB 700,000 from Hofan Capital in a seed round.
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