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With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Agoda gears up for rebound in travel in APAC region
11/10/2021|4:23:53 PM|
John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Trip.com acquires a third-party payment company; Holiday tourists to reach 550 million | Daily Brief
09/29/2020|12:24:12 AM|
Hong Kong Disneyland reopens for second time; Hampton by Hilton signs the 500th hotel in six years in China.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019|10:04:40 AM|
Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
ITB China 2019 off to a fabulous start
05/15/2019|5:06:05 PM|
An impressive list of dignitaries including senior executives from Ctrip, Wyndham Hotel Group and Air China graced the ribbon-cutting ceremony of the three-day event in Shanghai on Wednesday.
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