Search results for “China Mobile”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Huazhu to sustain expansion in upscale segment: CEO Jenny Zhang
08/28/2019|5:47:56 PM|
The hotel group expects revenue generation from its mid-scale and upscale hotel segments to go up further with aggressive development.
China’s online vacation booking maintains upward momentum
07/27/2019|6:27:43 PM|
From 2012 to 2018, the compound growth rate of online booking of vacation travel increased 42.97%, slightly higher than the 41.76% of the overall travel booking on the Internet.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Trip.com simplifies China train travel
07/02/2019|5:35:37 PM|
To date, Trip.com has helped over 5 million customers from around the world book trains in China.
3 payment-related trends to watch out from China
06/03/2019|5:55:08 PM|
Technologies unlocking more sales channels, AI and simpler authentication are expected to drive interesting initiatives in this arena.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
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