Search results for “Big Data”
ATPCO gears up to step up its content-related efforts in China
11/04/2019|6:01:18 PM|
Be it for Trip.com Group embracing ATPCO’s retailing content or TravelSky being ATPCO’s first GDS deal that included retailing and pricing content, the U. S.-based company is focused on modernizing the flight shopping experience in China.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
Implementing AI at scale – How Travelport is doing it?
08/19/2019|9:09:58 AM|
Travelport, a travel commerce platform, has sharpened its offering, working on speed, accuracy and relevance for search results. Artificial intelligence (AI) has played an integral part in elevating Travelport’s expertise in the data-related domain.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018|8:15:53 AM|
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
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