“Sizeable headwinds remain” for recovery of outbound overseas tourism from China “in 2024 and possibly 2025,” says a report from banking group Nomura. Nomura expected Chinese passengers “carried by cross-border flights to recover to 73 percent of 2019 levels by the end of 2024 from the current level of 57.9 percent (November 2023). Spending by outbound Chinese tourists would “fully recover to 100 percent of 2019 levels for full-year 2024”.
Facing tourism backlash from Indians, Muizzu on Tuesday appealed to China to "intensify" efforts to send more tourists to the island nation. Muizzu, who is on an official visit to China, was addressing the Maldives Business Forum in Fujian Province. He termed China as the Maldives' "closest" ally.
More wealthy Chinese tourists are visiting Japan for medical services, reflecting growing health consciousness in China post-pandemic. Beyond traditional hospitals and clinics, companies outside the healthcare sector have also made inroads attracting more Chinese tourists, according to SCMP.
The operator of the mountainous Taihang Wuzhishan Scenic Area in northern China’s Hebei province recently listed a job vacancy for people to dress up as the Chinese mythical Monkey King, Sun Wukong, be installed in a cave at the bottom of a mountain and be fed by tourists, reported Chinese media outlet Shangyou News. The job listing went viral on China's internet.
Northwest China's Xinjiang Uygur Autonomous Region received more than 265.44 million tourist visits from home and abroad in 2023, a year-on-year increase of more than 117 percent, hitting a record high. Its revenue from tourism soared nearly 227 percent year on year to more than 296.7 billion yuan (41.78 billion U.S. dollars) in 2023, according to the regional culture and tourism department.
China's major airlines have cut jet fuel surcharges for the fourth consecutive time to the lowest level since the summer holiday ended in a move to boost demand ahead of the Lunar New Year holiday.
In 2023, Changsha Huanghua International Airport, a pivotal aviation hub in central China‘s Hunan Province, reached a significant milestone, handling a record-breaking 27.25 million passenger trips. This impressive figure not only underscores the airport’s growing prominence but also reflects a broader resurgence in the global travel and hospitality sector.