As globalization accelerates, expanding overseas has become a strategic choice of many large Chinese companies seeking new growth opportunities.
In this context, the importance of international business travel services is increasingly evident.
On November 28, at the 2024 Travel Daily Digital Intelligence Conference in Shenzhen, prominent industry figures including Ning Ma, Deputy Director of the Marketing Committee of Hainan Airlines; Shimeng Zhong, APAC Travel Manager at Lenovo Global Travel Procurement; Jiangyun Ning, Manager of Passenger Services at Lianyou Travel Technology Service; Xiaowen Wu, CEO of Red AUG; and Echo Zeng, Product Planning Director at Travel Daily, discussed the international business travel market. They explored insights from the perspectives of enterprises, resource providers, and service providers.
Session highlights:
Echo Zeng: How do employees' international business travel needs differ from domestic travel?
Shimeng Zhong: Employees tend to have stricter requirements for international business travel compared to domestic travel.
Jiangyun Ning: The approval process for international business travel is often more complicated, and trips tend to last longer.
Echo Zeng: What unique needs do corporate employees have for international business travel? How does the international market differ?
Ning Ma: Domestic business travel resources in China are highly integrated and one-stop, but international business travel resources are fragmented, resulting in a less user-friendly booking experience and placing higher demands on service providers' ability to integrate resources.
Xiaowen Wu: While many Chinese travel management companies (TMCs) offer comprehensive system for expense control, resource integration and reimbursement domestically, international travel often involves disparate software systems and regional TMCs providing services in specific areas.
