Search results for “trends”
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Ctrip customized travel unit and Tourism New Zealand to train tour experts
09/05/2018|9:20:45 AM|
Between July 2017 and July 2018, more than 448,000 Chinese tourists visited New Zealand. Customized travel is increasingly becoming recognized as the best way to explore New Zealand.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Fitness brand Hyperfit funded for hotel fitness reinvention
08/20/2018|8:53:24 AM|
Though an emerging player in the market, Hyperfit has maintained an in-store conversion rate of 80% and a repurchase rate of over 80% through word of mouth. The numbers are still growing.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
China's new family-travel trend poses opportunities
01/13/2017|6:44:18 PM|
China's evolving family-travel trend poses new opportunities for the industry to target with more creative offerings beyond families of younger parents and small children, according to travel search site Wego.
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