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Understanding China’s Affluent Travelers: Key Travel Consumption Trends for 2025–2026

01/20/2026|5:47:45 PM|

Looking for More Insights into China’s Travel Market?

When AI becomes the travel entry point, will OTAs be bypassed?

04/02/2026|2:13:58 PM|

What’s hardest to replace is the supply chain that carries fulfillment risk.

H World swaps scale for quality in lower-tier cities

03/25/2026|6:30:50 PM|

The group is turning China’s expanding rail and air networks into a competitive advantage, using brand “purification” and direct-booking scale to modernise lodging needs.

RMB 3 ($0.40) Hong Kong tours: Ultra-cheap packages target China’s county-level seniors

03/10/2026|12:21:09 PM|

The rise of short-video platforms and second-hand marketplaces has indirectly created new customer-acquisition channels for ultra-low-cost tour operators.

China Tourism Consumption Trend Insights: Reviewing 2024, Looking Ahead to 2025

12/24/2024|4:56:45 PM|

What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

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