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Personalisation – it’s about embracing smartness

10/11/2015|10:25:59 PM|

How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.

Merchandising opportunity awaits for Chinese carriers

09/02/2015|6:03:46 PM|

Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.

WeChat for room bookings isn’t just about revenue, experience counts too

08/05/2015|10:57:01 PM|

Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.

Homeinns Hotel refuses to slow down in a taxing environment

08/13/2015|6:16:53 PM|

Q2 proved to be yet another tough quarter for Homeinns. But it is focused on strengthening its customer base via mobile and expansion of mid-scale portfolio.

Air China sets its sight on top level personalization

05/29/2015|6:30:36 PM|

Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.

Counting on data analytics for identifying and recognising customers

03/14/2015|2:32:02 PM|

Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.

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