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Intercontinental Hotels: A Case Study In Customer-Centric Marketing

06/07/2010|10:57:18 AM|

I sat in on a few terrific conversations about making multi-channel marketing a reality. Here is the first: An overview of IHG's use of data-driven marketing to improve communications with existing customers and prospects.

Back to basics – Four essentials for any mobile travel strategy

05/16/2013|10:09:43 AM|

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

Can mobile change the way travellers feel about ancillary products?

06/07/2011|9:54:53 AM|

Ancillary sales are one of the most debated issues in the travel industry today. Forrester (with Amadeus) project that by 2015 ancillaries will account for up to 18% of travel suppliers’ revenue.

Travel social media spend tipped to pass email marketing

12/17/2010|4:41:39 PM|

More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found.

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