Search results for “sales”
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Marriott looks to China for travel innovators
07/05/2019|2:31:30 PM|
The world's largest hotel group shortlisted 7 startups in China, mainly from IoT, AI, AR and other digital services, to present their vision of the future of elevated guest experiences.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
3 payment-related trends to watch out from China
06/03/2019|5:55:08 PM|
Technologies unlocking more sales channels, AI and simpler authentication are expected to drive interesting initiatives in this arena.
Foreign airlines start counting on TravelSky to modernize distribution
12/04/2020|8:02:51 AM|
Finnair recently chose to modernize its airline product sales using NDC with TravelSky. The airline asserts that by using this XML data standard it can better communicate the value of its offers via the indirect channel.
MakeMyTrip revenue and bookings up more than 25%, operating losses down more
05/22/2019|2:26:58 PM|
The execution of our strategies has allowed us to improve on our market share and drive strong growth rates across gross bookings, adjusted revenue and standalone hotels online room nights.
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