Search results for “revenue target”
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
LY.com announces JV with Japan’s HIS
11/06/2015|9:36:24 AM|
Chinese OTA LY.com has announced it will set up a joint venture with Japanese tour operator HIS to focus on consolidating and procuring local tourism resources in Japan.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Wanda Group takes on Disney in ambitious cultural tourism plans
10/05/2015|10:30:59 PM|
Wanda Group’s chairman Jianlin Wang has an ambitious plan to make tourism a key pillar of profitability for the group.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
Walt Disney rival Merlin Group to open Shanghai Legoland Discovery Center
09/28/2015|10:47:16 AM|
Merlin Entertainments Group will target education obsessed Chinese parents when it opens Shanghai Legoland Discovery Center in the Spring of 2016.
China Eastern gears up to sharpen its IT infrastructure
09/25/2015|10:48:36 AM|
The group believes e-commerce is the future of selling. And it has chosen to re-engineer its internal processes and is demanding a higher level of expertise from PSS to enhance its IT capabilities.
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