Search results for “localization”
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Cachet hotel group selects Luopan to deliver new tech solutions
03/31/2016|1:52:32 PM|
Cachet Hotel Group (CHG) selects Luopan to deliver the next generation of hospitality software solutions.
Robots and hotels – just expect simple tasks as of now
03/27/2016|10:15:44 PM|
Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
Uber China to invest US$985 million for expansion and new carpool service
11/27/2015|3:25:02 PM|
China has completed a B Series financing from investors including Baidu, China Taiping Insurance and Hainan Airlines.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Private guesthouse booking platform Zizaike gets multi-million RMB A Series financing
11/25/2015|5:55:46 PM|
Guesthouse platform Zizaike has completed a multi-million RMB A Series financing, and domestic television and radio conglomerate GC China is the lead investor.
China Lodging compares its 11 years with Marriott’s six decades
03/22/2016|11:09:32 AM|
The Chinese hotel company intends to focus on 3 aspects – differentiating its flagship brand HanTing, sustaining its rapid expansion and strengthening its direct sales capability.
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