Search results for “localization”
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Homestay chain brand Youjia closes funding round backed by Ctrip
06/28/2018|10:20:49 AM|
By investing in homestay brand Youjia, Ctrip aims to build quality home-share inventory and move up the supply chain.
Why China is vital for Kiwi.com?
05/30/2019|4:12:17 PM|
Kiwi.com aims at allowing a traveler to move from one point to another anywhere in the world via one transaction. And unless China figures in it, the goal wouldn’t be complete.
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019|6:13:44 PM|
Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
Forrest Zhang joins Hotelbeds as Managing Director for China
09/06/2019|1:51:01 PM|
The recruitment of Forrest will allow Hotelbeds to further strengthen its position as the world’s leading bedbank.
Ctrip and Sicily boost tourism co-operation with strategic partnership
08/07/2019|6:37:15 PM|
Ctrip has pledged to allocate its online platforms and media connections to promote Sicilian tourism destinations and unique local experiences to the Chinese high-end outbound tourism market.
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