Search results for “local brand”
Tour operator DTJ Tours raises RMB 20 million to explore music theme tours
12/08/2017|5:13:55 PM|
By connecting music and tourism, Chinese tour operator DTJ Tours hopes to provide personalized travel for music lovers.
OwlTing launches first blockchain hotel management service OwlNest
11/29/2017|7:26:41 PM|
Taiwanese technology firm OwlTing launched the world's first blockchain hotel management service "OwlNest" to help hotels worldwide improve brand awareness and customer satisfaction.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Homestay booking platform Muniao completes B+ round financing
11/08/2017|7:26:26 PM|
China’s short-term home-sharing startup Muniao has completed its B+ round financing. The new investors are Quan Funds, Oriental Fortune Capital, Innovation Angel Funds, Plum Ventures and Max Capital.
Rentalcars riding on momentum of China’s outbound travel
08/24/2017|4:34:35 PM|
Eyeing China's growing outbound tourism, Priceline's ground transport unit Rentalcars has set up its service in the country to work with local OTAs and plan partnerships with the Chinese airlines.
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