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ChinaTravelNews annual roundup: Major events of year 2017
12/18/2017|2:15:13 PM|
In 2017, the World Tourism Alliance was set up, ITB debuted in Shanghai, China banned tours to S. Korea, Priceline invested in Meituan to compete with Ctrip, and local home-sharing is on the rise while Airbnb is slow to localize...
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Ctrip to further global expansion by acquiring US travel site Trip.com
11/02/2017|6:10:07 PM|
Ctrip has acquired US travel booking platform Trip.com (formerly Gogobot). It’s worth noting whether the search functions of Trip.com will be merged with Skyscanner’s.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
Ctrip adds “Hotel Plus” to upsell hotel services
09/01/2017|10:18:35 AM|
Hotel upselling services provided by the OTA helps create a complete experience on one hand and improve incomes on the other.
Finnair boosts ancillary sales with omni-channel and predictive analytics
09/27/2017|7:04:48 PM|
After partnering Alipay on in-flight payment, working with TravelSky on GDS-based ancillary sales, Finnair plans to bring its chatbot to WeChat and leverage predictive analytics for ancillaries growth.
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