Search results for “hotel marketing”
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
Louvre Hotels Group acquires Nordic Hotels AG portfolio
12/08/2015|5:54:03 PM|
The agreement comprises the acquisition of 25 hotels in 11 German cities for a total capacity of 1,816 rooms. It also includes a management platform based in Kiel.
Boutique travel platform Zanadu raises US$12 million in Tencent-led financing
12/23/2015|7:45:50 PM|
Boutique travel website Zanadu announced it received over RMB80 million in its A+ financing round, in which IT giant Tencent is the lead investor.
Top 20 China Tourism conglomerates named in authoritative report
12/11/2015|11:21:52 PM|
China’s tourism industry has entered a new era of mass tourism in which internet and mobile platforms are dictating the models for innovation and doing business.
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
Watch out for Qunar’s “mobile plus hotel direct” focus
11/26/2015|12:37:36 AM|
Qunar believes its growing mobile user base as well as the strengthening of its hotel content will pave way for further boost in the “commission rate” of its hotel business
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