Search results for “first-party data”
Making an up-sell click seamlessly, rather than blatantly selling it
11/24/2015|6:18:01 PM|
Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
HNA eKing Technology acquires big data tech firm High Jet
12/30/2015|11:31:23 AM|
HNA eKing Technology has invested RMB38 million to acquire Guangzhou- based business intelligence service High Jet.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Time for hotels to dig deeper post consolidation among OTAs
12/22/2015|3:33:41 PM|
2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix?
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
Uber China matures as stronger more localized service
11/30/2015|12:31:46 AM|
Uber China’s strategy director Zhen Liu said Uber’s market share in China has grown from 2% in the beginning of the year to 35% now.
Hilton aims for China’s untapped mid-range hotel market with 400 planned openings
11/30/2015|12:31:03 AM|
Hilton plans to open 400 over the next 10 years and increase the number of its Hilton Garden Inns in the China.
Alitrip links up with Sina Travel to create content-based travel ecosystem
10/20/2015|11:28:04 AM|
Alitrip has announced it is forming a partnership withTravel Sina to combine Alitrip’s powerful platform with Weibo’s content data.
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