Search results for “first-party data”
3 payment-related trends to watch out from China
06/03/2019|5:55:08 PM|
Technologies unlocking more sales channels, AI and simpler authentication are expected to drive interesting initiatives in this arena.
Ctrip and Sicily boost tourism co-operation with strategic partnership
08/07/2019|6:37:15 PM|
Ctrip has pledged to allocate its online platforms and media connections to promote Sicilian tourism destinations and unique local experiences to the Chinese high-end outbound tourism market.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Meituan scales up core "eating" business, and along with it hotel bookings too!
05/16/2019|10:02:44 AM|
As the superapp's stickiness grows, one of its investors, Booking Holdings, believes that Meituan is going to act as a vital entry point for outbound travel as well.
Amadeus helps China Railway on distribution amid evolution of global rail industry
07/02/2019|8:20:20 AM|
The company plays a role in connecting rail operators to travel agencies for now. Rail is a strategically important part to build a full-service travel platform.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Data optimization – a journey that is all about preparedness and diligence
04/10/2019|9:48:37 AM|
Capitalizing on various sources of data is imperative, and for this, an organization has to plan in a meticulous way. As it turns out, China Eastern is reaping rewards after two years of planning, and is continuously refining its initiative with relevant people, data platform, data governance etc.
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