Search results for “first-party data”
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
More travel bans in Beijing with upcoming Olympics; Hong Kong considers shortening quarantine | Daily Brief
01/28/2022|12:22:24 AM|
Blindly relaxing international travel curbs may cause catastrophic consequences; China to UK travel soon to be easier with Chinese vaccines.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022|9:25:36 PM|
The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
Ice-snow tourism booming in China; US, Chinese airlines cancel up to 25% of flights | Daily Brief
01/06/2022|1:13:04 AM|
Hong Kong bans UK, US flights over Covid threat; China's longest underwater highway tunnel opens.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Chinese Covid shots recognized by UK; Outbound travel to jump 25% in 2021 | Daily Brief
11/23/2021|11:01:02 PM|
Chinese outbound tourism remains "basically at a standstill" compared to pre-pandemic levels; Cross-border helicopter waypoint set to benefit Greater Bay Area.
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