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Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

China–Japan tensions send Spring Airlines stock into a tailspin

11/30/2025|4:46:58 PM|

Japan is Spring Airlines’ largest international market.

China-Japan tension rise: How badly are Japan’s air routes being affected?

11/20/2025|11:36:49 AM|

Within just two days of China’s travel advisory, the number of Chinese tourists to Japan dropped by 32%.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

China Southern sets a new high for China–Australia routes

12/16/2025|1:19:35 PM|

China Southern ranks first among mainland Chinese airlines by passenger traffic on China–Australia routes.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

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