Search results for “digitalization”
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Roomorama appoints new managing director, focusing on B2B
07/08/2016|12:11:28 PM|
Vacation rental platform Roomorama has appointed Nina Kubik-Cheng as managing director to lead the company and spearhead its B2B strategy.
Travelport wraps up Asia-Pacific customer conference
06/07/2016|10:55:40 AM|
Travelport hosted its annual Asia-Pacific customer conference with 360 attendees from 23 countries across all sectors of the travel industry.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Ctrip bullish over consolidated operating results with Qunar
06/20/2016|10:15:11 AM|
Ctrip started to consolidate Qunar’s financial statements from the accounting perspective. The companies are hopeful of posting non-GAAP operating profit soon.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
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