Search results for “digital technology”
Mobile rules, but offline, too, is pivotal as car rental brands scale up
08/22/2015|8:53:45 AM|
Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Shiji Technology acquires Pegasus PMS to boost Alibaba partnership
07/03/2015|7:00:11 PM|
Shiji Technology will invest up to RMB50 million in a partnership hotel IT developer Talent's and aquired Armitage PMS Pegasus to boost Alitrip's hotel management.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
China brands special part 3: Travel Agencies - Going mobile and total trust
06/10/2015|9:23:41 AM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 3 takes a look at travel agencies, with two making the list.
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015|12:02:26 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
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