Search results for “digital marketing”
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Rezdy partners with VELTRA to expand distribution channels in Asia
03/30/2017|1:48:57 PM|
B2B online distribution and reservation platform Rezdy LLC has partnered with Asia’s leading online travel agent VELTRA to increase its distribution channels in APAC.
Dragon Trail names Roy Graff managing director EMEA, sets up new office in UK
02/28/2017|1:12:54 PM|
Digital marketing agency Dragon Trail Interactive appointed China tourism expert Roy Graff as its Managing Director of EMEA. The agency also launched its first overseas office in London.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
Ctrip sees 430-billion-yuan GMV in 2016
02/24/2017|9:53:15 AM|
Ctrip posted GMV of RMB 430 billion (USD 62.5 billion) in 2016 and the company wants to grow Skyscanner's contribution to Ctrip's international business from 10%-20% currently to one-third or even more in the future.
7 pillars of Shiji’s business transformation
02/16/2017|5:14:10 PM|
Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
China’s tourism revenues top RMB 4.69 trillion in 2016
01/17/2017|5:43:45 PM|
China’s tourism revenues in 2016 is projected to have reached RMB 4.69 trillion, up by 13.6% YoY. The industry has contributed more than 10.26% to the country’s employment in the year.
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Trip.com Group claims $4.3 billion annual value from membership program

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China sees a 78% year-on-year rise in Q3 international air travel

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Trump's re-election looms over China-U.S. tourism recovery

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China grants visa waiver to South Korea and eight other countries

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