Search results for “digital marketing”
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
Alipay promotes smart tourism with global partners
09/30/2017|9:21:39 AM|
Alipay, the world’s largest online payment platform, recently announced an upgraded smart outbound tourist service platform at a meeting of ecosystem partners from over 20 countries in Beijing.
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
Travelport’s Trip Assist gives APAC agencies a mobile edge
07/18/2017|10:50:15 AM|
Travelport’s Trip Assist gives TMCs and travel agencies a comprehensive branded mobile app including itinerary management, day of travel services, real-time mobile messaging and customization options.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
Overseas independent travel provider RRUU raises RMB 35 million
08/18/2017|3:19:00 PM|
RRUU has recently received RMB 35 million in its A+ round financing and is to complete the B-round financing later this year.
Mainland Chinese tourists sought-after having spent $33 billion in US
08/16/2017|11:09:49 AM|
China continued to reign as a top visitor source market for the US in 2016, as the number of visitors from mainland China grew by 15% to 3 million and their total spending increased by 9% to $33 billion.
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