Search results for “digital experience”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Chatbots proving their worth in travel e-commerce
09/08/2019|10:56:03 PM|
Chinese travel e-commerce companies led by top online travel agencies, including Ctrip and Qunar, are making meaningful use of chatbots.
Taking a leap into today's digital era as a traditional travel organization
08/27/2019|9:15:10 PM|
Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.
Evaluating the investment curve in mobility tech space
09/05/2019|1:49:33 PM|
How is the future of mobility shaping up? Connected, autonomous, electric vehicles or movement from point A to point B via a unified booking option…there is no dearth of excitement in this arena.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
China’s online vacation booking maintains upward momentum
07/27/2019|6:27:43 PM|
From 2012 to 2018, the compound growth rate of online booking of vacation travel increased 42.97%, slightly higher than the 41.76% of the overall travel booking on the Internet.
Marriott looks to China for travel innovators
07/05/2019|2:31:30 PM|
The world's largest hotel group shortlisted 7 startups in China, mainly from IoT, AI, AR and other digital services, to present their vision of the future of elevated guest experiences.
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