Search results for “digital assets”
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
"Ctrip is not a traditional company": CEO Jane Sun
05/15/2019|3:00:47 PM|
The group asserts that in addition to being a "hi-tech" company, and its focus on expanding the product list and reach, one of Ctrip's biggest strengths lies in being reliable.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Outbound travel can contribute up to 50% of revenue in 5-10 years: Ctrip CEO
05/24/2019|11:45:47 AM|
The online travel company is optimistic about driving both revenue growth and margin expansion by leveraging large market scale.
Chinese travel companies show penchant for embracing cloud services
05/21/2019|6:18:00 PM|
Cloud is a force to reckon with. Chinese travel companies in their endeavour to embrace agile transformation for the digital era are making progress on this count.
IT & Travel: New major topic at ITB China Conference
05/06/2019|4:25:08 PM|
Morning sessions on May 17 will be dedicated to ITB China's new IT & Travel segment with big data and data security as focus.
Data optimization – a journey that is all about preparedness and diligence
04/10/2019|9:48:37 AM|
Capitalizing on various sources of data is imperative, and for this, an organization has to plan in a meticulous way. As it turns out, China Eastern is reaping rewards after two years of planning, and is continuously refining its initiative with relevant people, data platform, data governance etc.
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