Search results for “digital”
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020|4:27:30 PM|
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Singapore Airlines to operate Olympics flights; China's domestic tourism to near $600 billion | Daily Brief
01/05/2022|12:03:28 AM|
Spring Festival travel peak estimated to subside; Macau to tighten quarantine.
Hotel data platform Htrip secures USD 25 million in a new financing round
12/29/2020|6:16:40 PM|
The company claimed to have served 185 million middle and high-end business travelers this year.
MBK Partners completes acquisition of four theme parks in China
12/24/2021|10:46:53 AM|
HHAn Group will focus on the acquisition, integration, development and management of prime, sustainable assets in China’s cultural and tourism industry.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
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