Search results for “demographics”
Tongcheng brings in ad revenue via “fun and entertaining” brand identity
11/28/2023|3:11:15 PM|
The share of Chinese online travel company’s revenue from categories other than accommodation and transport ticketing almost touched 15% in Q3.
Tongcheng carries growth momentum in hotels category into Q2
08/30/2023|1:58:56 PM|
By capitalizing on travel demand and working out relevant sales strategy, Tongcheng achieved sizable growth in hotel bookings as compared to what it had achieved for the same period in 2019.
MSC Cruises China president: Our competitors are beyond the sea
08/09/2023|12:08:39 PM|
China has a huge base of high-end cruise consumers and the demographic is younger than MSC's international guests.
Trip.com Group sees potential upside in inbound business
06/09/2023|8:16:11 PM|
The OTA acknowledged the Chinese government’s friendly policies, including convenient visa services, as well as the growing prowess of its own global business to facilitate inbound travel.
How did a college dropout build a $5 billion travel company?
12/26/2022|11:13:29 AM|
Frederic Lalonde shared how Hopper is different from traditional OTAs at the 2022 TravelDaily Conference.
Tongcheng Travel set to make the most of restructuring
03/24/2022|2:40:35 AM|
The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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