Search results for “conversion rate”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Tongcheng Elong rebranded as Tongcheng Travel; Air traffic declines by over half | Daily Brief
12/16/2021|11:52:27 PM|
Hong Kong expert called for UK flight ban amid Omicron fears; Shanghai Library closed for medical screening.
Evaluating the role of tech and agencies in facilitating travel
11/15/2021|12:21:22 PM|
Travelport is constantly evaluating the travel-related situation in the Asia Pacific region and accordingly preparing for ways to support the industry, including companies and travellers from the Chinese market.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021|11:14:28 AM|
The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
IHG Greater China CEO: Covid-19 drives more independent hotels to join chains
07/09/2020|10:41:56 AM|
As of March 31, IHG has opened 475 hotels in Greater China, three quarters of which are located in second- or lower-tier cities.
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