Search results for “conversion rate”
Marriott eyes member sign-ups for Marriott Bonvoy in China
07/14/2022|2:33:29 PM|
The global hotel company has strengthened its ties with the Alibaba ecosystem and counting on Alipay, Fliggy, Tmall and Taobao to target those who are yet to sign up for Marriott Bonvoy travel program.
Trip.com Group records growth in certain areas not impacted by Covid
06/29/2022|11:36:31 AM|
The online travel company acknowledged that the hotel business recovery was much faster in areas less impacted by Covid. Hotel bookings in Southern and Western China have recently surpassed 2019 levels.
Meituan acts fast on new demand and cost cutting opportunities in Q1
06/09/2022|2:21:26 PM|
The company highlighted that the decision to support hotel companies’ digital transformation and some of the other initiatives like Hotel + X are contributing immensely at this juncture.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Tongcheng Elong rebranded as Tongcheng Travel; Air traffic declines by over half | Daily Brief
12/16/2021|11:52:27 PM|
Hong Kong expert called for UK flight ban amid Omicron fears; Shanghai Library closed for medical screening.
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