Search results for “conversion rate”
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
Making a foreign site click in China – a game of technical and commercial issues
02/27/2015|9:53:24 AM|
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Home Inns: Protecting margin and managing growth in a soft environment
03/13/2015|4:05:58 PM|
Home Inns & Hotels Management CEO David Sun is optimistic about the long-term perspective of the travel and lodging market in China.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Qunar’s “customer poaching” heats up cutthroat OTA war
12/15/2014|11:14:36 AM|
Qunar is tempting hotels’ with zero commission and e-currency for every converted booking. Customers and hotels stand to benefit from the campaign and Qunar will gain room nights, albeit at heavy campaign cost and no additional revenue.
Hotels in China need to embrace cloud based offerings in distribution technology
01/19/2015|8:47:30 AM|
The mindset of hoteliers in China is changing towards integrated solutions with one source of data flowing in real time between systems improving distribution efficiency and enhancing the guest experience through the booking process.
Chengdu emerges as new frontier for China’s airlines
02/16/2015|3:27:42 PM|
Dubbed the “fourth largest aviation hub”， Chengdu boasts the fifth largest airport in China with 37.5 million passengers throughput in 2014.
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