Search results for “conversion rate”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
Baidu, Qunar, eLong, Priceline…Ctrip’s arsenal as strong as ever
11/20/2015|6:25:12 PM|
How is Ctrip going to build on a spate of strategic alliances signed this year? This question expectedly hogged the limelight as Ctrip shared its Q3 results
Chinese outbound travel – OTAs figure prominently in hotel distribution mix
08/27/2015|6:07:31 PM|
For hotel companies targeting Chinese outbound travel segment, the reliance on OTAs is important at this juncture.
Ascott and Tujia form JV to launch budget-friendly serviced apartment brand
11/19/2015|12:27:22 PM|
Ascott with partner with China’s largest accommodation booking platform Tujia to launch a budget-friendly tourism accommodation brand in the first quarter of 2016.
Priceline increases its stake in Ctrip to 12.63%
10/21/2015|11:11:11 AM|
Priceline purchased from 5,600 to 129,200 of Ctrip’s ADS which brings Priceline’s holdings stake in Ctrip up to 12.63% in total.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
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