Search results for “context marketing”
Travelsky and Qantas opened the door to strategic cooperation in the NDC era
11/08/2019|11:22:38 AM|
Travelsky agents on the NDC-enabled Qantas Distribution Platform will obtain the content and corresponding preferential policies Qantas’ NDCs issued to private channels.
GIATA, Shiji’s IcePortal expand partnership to deliver a hotel content solution
10/29/2019|2:54:24 PM|
The strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages.
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Alifilo secures $16 million to become top player in overseas museum IPs operation
11/01/2019|9:59:19 AM|
Alifilo currently has exclusive licenses and operation rights to six world-class museums and importing replicas of their exhibits
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
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