Search results for “context marketing”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Travelsky obtains One Order certification and Level 4 certification
11/22/2019|8:44:22 PM|
Obtaining the NDC/ONE Order certifications is only a small step for Travelsky to promote the digitalization and modernization of China's civil aviation industry.
Expedia on China strategies, Asia competition: Global strength vs local challenges
11/18/2019|10:44:11 PM|
The strategic shake-up of OTA giants will further intensify competition in the evolving market landscape.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
ATPCO gears up to step up its content-related efforts in China
11/04/2019|6:01:18 PM|
Be it for Trip.com Group embracing ATPCO’s retailing content or TravelSky being ATPCO’s first GDS deal that included retailing and pricing content, the U. S.-based company is focused on modernizing the flight shopping experience in China.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
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