Search results for “content strategy”
OTA giant sees content as new growth driver, rolls out a three-step strategy
03/05/2021|12:14:09 AM|
Short-haul and local travel has become a key contributor to Trip.com Group's recovery.
Volkswagen Group China unveils passenger drone; Beijing resumes some international flights | Daily Brief
07/28/2022|10:16:03 PM|
Didi’s car-sharing arm reportedly goes bankrupt; Trip.com announces partnership with Hylink Digital.
Marriott eyes member sign-ups for Marriott Bonvoy in China
07/14/2022|2:33:29 PM|
The global hotel company has strengthened its ties with the Alibaba ecosystem and counting on Alipay, Fliggy, Tmall and Taobao to target those who are yet to sign up for Marriott Bonvoy travel program.
Airline simplifies loyalty program; Tencent-invested OTA reports a billion+ visitors | Daily Brief
08/19/2022|11:11:26 PM|
Tencent says Meituan stake-sale report is not accurate; China's hotel construction pipeline was slightly down in Q2.
Trip.com Group asserts the flywheel is moving strongly in Europe
08/08/2022|9:55:09 PM|
The online travel company says it is not cutting corners when it comes to technology, customer service, digital assets, acting on smart data, and talent within the group plus there is massive support from HQ in Shanghai.
OTA launches a three-step content strategy; Chinese consumers still optimistic | Daily Brief
03/05/2021|12:29:54 AM|
China hotels benefited from quick lockdowns, later holidays; Travel in Hong Kong may resume slowly "in 3-6 months".
Things-to-do sector continues to evolve with digitization
05/27/2022|2:00:12 PM|
Online travel company Trip.com Group acknowledges that the things-to-do segment is still in an early stage of development with a comparably low level of digitization.
Trip.com Group records growth in certain areas not impacted by Covid
06/29/2022|11:36:31 AM|
The online travel company acknowledged that the hotel business recovery was much faster in areas less impacted by Covid. Hotel bookings in Southern and Western China have recently surpassed 2019 levels.
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