Search results for “content strategy”
Spring Airlines partners with tech giants to offer inflight Wi-fi
04/21/2015|3:15:14 PM|
Spring Airlines is partnering with four major tech companies, including Tencent, Tempus Global and CIIC, to be the first connected Chinese carrier.
Uber up and running on Baidu Map app
04/30/2015|6:00:37 PM|
Baidu map and its mega partner Uber have finally launched joint operations. Our reporter took the new collaboration on a test drive.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
ChinaTravelNews 2014-2015 review and highlights
01/04/2015|3:19:18 PM|
ChinaTravelNews recaps highlights of China's travel industry for 2014 and looks ahead to the industry's future for 2015.
China Lodging Group sharpens portfolio strategy, targets network expansion
01/04/2015|2:56:49 PM|
ChinaTravelNews assesses how China Lodging Group is planning to strengthen its network as well as direct sales capability, which currently accounts for 90% of its bookings.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
China integral to Club Med’s goal of attaining global leadership
03/04/2015|6:00:55 PM|
According to Club Med’s development plan, China will become the second largest market after France for Club Med by 2015.
Tujia focused on nurturing and growing vacation rental business in China
12/19/2014|10:25:10 AM|
Melissa Yang, co-founder and CTO, Tujia says the China market is in “early stages” when compared with Europe and the U. S.
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