Search results for “content strategy”
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Counting on flight data to offer top-notch flyer experience
01/30/2016|11:45:05 AM|
OAG has already developped analytics and schedules offerings. The company's CEO Phil Callow believed that carriers and OTAs need to help passengers to know flight schedule so as to reduce passenger re-bookings and better customer service.
Watch out for Qunar’s “mobile plus hotel direct” focus
11/26/2015|12:37:36 AM|
Qunar believes its growing mobile user base as well as the strengthening of its hotel content will pave way for further boost in the “commission rate” of its hotel business
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
Alitrip links up with Sina Travel to create content-based travel ecosystem
10/20/2015|11:28:04 AM|
Alitrip has announced it is forming a partnership withTravel Sina to combine Alitrip’s powerful platform with Weibo’s content data.
Tigerair Taiwan and Travelport announce new global agreement
11/24/2015|10:41:26 AM|
Travelport and Tigerair Taiwan announced their first ever global content and merchandising agreement.
Letv invests in Yongche’s D Series financing to become major shareholder
10/21/2015|12:24:39 PM|
Yongche has revealed t has completed a D Series financing round and will restructure its shareholding structure to make Letv its largest shareholder alongside Ctrip.
Making an up-sell click seamlessly, rather than blatantly selling it
11/24/2015|6:18:01 PM|
Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
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