Search results for “content marketing”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
PGC trip planning service Youpu raises multi-million yuan financing
09/22/2015|4:43:08 PM|
Youpu, a startup specializing in independent itinerary planning for outbound travel, announced it raised several million yuan in its A Series financing round.
China Eastern gears up to sharpen its IT infrastructure
09/25/2015|10:48:36 AM|
The group believes e-commerce is the future of selling. And it has chosen to re-engineer its internal processes and is demanding a higher level of expertise from PSS to enhance its IT capabilities.
Understanding local intricacies as a B2B specialist
09/09/2015|11:05:02 PM|
GTA believes it is equipped with a strong blend of content and technology expertise to make the most of its presence in the B2B segment.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
Ctrip uncontested after merging with Qunar
10/27/2015|10:01:40 AM|
As the final chapter of the bitter rivalry between Ctrip and Qunar ends, the next question to consider is: Who will be the next challenger to an all-powerful Ctrip?
Amadeus ready to serve China with its multi-faceted competencies
09/09/2015|10:25:55 PM|
The pace of change in airline distribution and information technology space in China offers unmistakable opportunity. Here’s how Amadeus is focusing on strengthening its foothold.
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