Search results for “content marketing”
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020|4:27:30 PM|
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Tencent-invested OTA forms exclusive partnership with LINE unit in Thailand
09/08/2020|12:17:12 PM|
The strategic cooperation with Rabbit-LINE Pay will enable TravelGo.com to bring seamless online travel booking services to more than 46 million LINE users in Thailand.
Leveraging WeChat marketing to reach Chinese travel consumers
08/13/2020|10:42:21 AM|
Digital marketing expert ASAP+ will join TravelDaily China in a webinar on August 18 to rethink brand communication through WeChat.
Fosun Tourism posts 50% drop in half-year revenue
08/26/2020|5:17:05 PM|
The company launched the “Thomas Cook Lifestyle Platform” and recorded over 104,000 registered users and transaction volume of around USD 4.8 million in less than a month.
US, China double flights; OTA partners with e-commerce giant | Weekly Review
08/23/2020|12:51:29 AM|
Meituan sees 17% decline in hotel room nights in Q2; Contactless travel starts at Beijing airport.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020|5:58:40 PM|
Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
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