Search results for “consumer behavior”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
Meituan scales up core "eating" business, and along with it hotel bookings too!
05/16/2019|10:02:44 AM|
As the superapp's stickiness grows, one of its investors, Booking Holdings, believes that Meituan is going to act as a vital entry point for outbound travel as well.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Simple CX = customer delight, but what about fraud prevention?
03/17/2019|6:58:12 PM|
Simple experiences that mean convenience and control for shoppers are welcome. But they also mean a bigger threat as far as fraudulent transactions and account takeover are concerned.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019|6:41:16 PM|
Trip.com values not only the variety and pricing of their supply but also service localization.
Booking.com’s mantra for China – be prepared for the change
11/26/2018|9:00:00 AM|
Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
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