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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

China-Japan tension rise: How badly are Japan’s air routes being affected?

11/20/2025|11:36:49 AM|

Within just two days of China’s travel advisory, the number of Chinese tourists to Japan dropped by 32%.

Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

12/02/2025|11:38:23 AM|

This could dampen consumption in the Kansai region, which has particularly strong economic ties with China.

Foreign airlines pulls back from China routes

11/20/2025|3:01:21 AM|

China-Thailand flights recovered only 53.8% this summer.

Japan tops 30 million visitors in first nine months — fastest on record

10/21/2025|3:45:04 PM|

Growth in per-visitor spending slowed.

AI breaks into travel, but has yet to break the trust barrier

10/13/2025|8:37:26 AM|

Algorithms understand itineraries—but not yet the human heart.

Overcapacity emerges as the biggest challenge for China’s aviation market

09/21/2025|12:00:10 PM|

The global airline industry’s average profit per passenger is barely equivalent to “the price of a cup of coffee.”

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