Search results for “branding”
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
China Southern and Hainan Airlines cut ties with Qunar as parting gift for 2015
01/06/2016|4:37:15 PM|
China’s tourism industry has been struck by the shocking announcements that China Southern Airlines and Hainan Airlines are terminating their partnerships with Qunar.
Hilton aims for China’s untapped mid-range hotel market with 400 planned openings
11/30/2015|12:31:03 AM|
Hilton plans to open 400 over the next 10 years and increase the number of its Hilton Garden Inns in the China.
Nudging ahead in the game of value-based pricing
12/03/2015|3:13:05 PM|
Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
OTA Baicheng returns to China bourse with listing on New Third Board
12/29/2015|11:14:59 PM|
Visa application specialist and OTA Baicheng recently completed a VIE disassembly and will return to the Chinese capital market to list on the New Third Board.
Fantasia Group acquires Morning Star Group to embark on tourism
12/29/2015|11:14:06 PM|
Chinese conglomerate Fantasia Group announced on December 24 the full acquisition of Morning Star Group Limited a HK travel company.
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