Search results for “brand value”
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Airasia.com starts its journey to be an all-inclusive digital platform: will it be an easy way to go?
11/02/2020|9:46:18 AM|
Airasia.com wants to be both a specialist and an all-rounder, but removing obstacles ahead may not an easy task.
US eases China travel warning; Fliggy launches billion-dollar subsidy | Weekly Review
09/19/2020|9:55:18 PM|
The Peninsula dumps Oracle to use Shiji; Blockchain travel site Travala enters China market.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
US eases China travel warning; The Peninsula dumps Oracle to use Shiji | Daily Brief
09/15/2020|7:08:09 PM|
Hotel giant Huazhu reports nearly 32% drop in Q2 revenue; Hong Kong secures multiple first-ever MICE events amidst pandemic challenges.
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020|5:58:40 PM|
Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
Nine Chinese travel brands rank in the 2019 BrandZ China Top 100
05/07/2019|4:23:55 PM|
Five airline brands, two hotel brands, and two travel agency brands appeared in the 2019 BrandZ China Top 100 ranking.
Alibaba talks with Ctrip to take on Meituan; China reopens visa channels | Weekly Review
08/16/2020|11:57:54 AM|
President Trump's ban on super-app WeChat will deal a serious blow to U.S. tourism; "Happy Flight" travelers crashed Chinese airline's app with panic buying.
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