Search results for “brand launch”
Four Seasons accelerates expansion in China to woo high-end customers
08/05/2016|8:14:35 PM|
Four Seasons will open a host of properties in China and popular travel destinations to pick up its pace of development in China in the coming year.
InnMall secures million-yuan in A round
08/08/2016|10:39:58 AM|
FlightManager’s CEO Jiang Wang said that his investment in InnMall has been completed. The round had SIG as lead investor and generated tens of millions of yuan.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Tujia acquires Mayi in strategic tie-up with 58 Inc.
06/22/2016|10:18:06 AM|
Tujia has fully acquired Mayi.com, and has made Mayi’s former controlling shareholder 58.com Inc. a new shareholder of Tujia.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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